A 100 g tube of unscented (flavour-free) Ayurvedic toothpaste, free from fluoride, dyes and added preservatives. A natural toothpaste rooted in the Ayurvedic tradition, built around an extract of meswak (Salvadora persica) — a shrub used since Antiquity for oral hygiene.
Meswak: a time-honoured tradition
Meswak — also known as miswak or siwak — is the name given to the roots and twigs of the Salvadora persica shrub, native to East Africa, India and the Arabian Peninsula. Used for several millennia in oral hygiene, the twig is traditionally chewed at one end to form fine fibres that act as a natural toothbrush. This ancestral practice is documented in Indian Ayurvedic texts, in Arab tradition and in several African cultures, where the shrub is known as the “toothbrush tree”.
Modern science has confirmed the natural richness of this plant — silica, calcium, naturally occurring fluorides, tannins, vitamin C, sulfur — compounds that account for its long-standing use in oral care. Meswak toothpaste brings this botanical extract into a modern formula, conveniently packaged in a tube to make the Ayurvedic tradition part of everyday routine.
Why choose the Neutral version?
Meswak by Santaflor is an Ayurvedic toothpaste designed for people who pay close attention to the composition of their daily care products. The formula has been deliberately built around a short and readable ingredient list, avoiding the most controversial additives found in the wider toothpaste market.
The product is notably formulated without fluoride — a deliberate choice by Santaflor, fluoride being a substance that prompts ongoing debate within the scientific community and elicits very contrasting individual preferences. The absence of fluoride, combined with the absence of menthol, also makes this toothpaste a relevant option for those following homeopathic treatments, where menthol and certain aromas are sometimes discouraged.
The Neutral version, with no added flavour, offers the most understated taste in the range. It is aimed at people who prefer an unscented toothpaste, or who are sensitive to mint or citrus aromas. A pea-sized amount produces generous foam, which makes the tube particularly long-lasting in everyday use.
A rigorous and transparent formulation
This range reflects Santaflor’s commitment to naturally inspired cosmetics and clear transparency about the ingredients used. The formula is in full accordance with Regulation (EC) No 1223/2009 on cosmetic products, which strictly governs composition, labelling and claims across the European Union.
For external use only. Do not swallow. A toothpaste is not a substitute for regular consultations with an oral healthcare professional.
Composition (INCI)
Calcium carbonate, sorbitol, aqua, silica, sodium lauroyl glutamate, carrageenan, Salvadora persica, sodium hydroxide, eugenol.
Eugenol: a substance that may cause an allergic reaction in sensitive individuals.
Key features
– Fluoride-free
– Dye-free
– Free from synthetic preservatives
– Paraben-free
– EDTA-free
– Mineral-oil-free
– Fragrance-free
– Free from animal-derived ingredients (vegan)
– Not tested on animals
How to use
Apply a pea-sized amount of toothpaste to a toothbrush. Brush teeth for 2 to 3 minutes to mechanically remove dental plaque. Rinse thoroughly with clean water. Repeat 2 to 3 times daily, ideally after meals. A small amount is enough — the product foams generously.
Storage and usage advice
– For external use only. Do not swallow.
– Suitable from age 6, with adult supervision until proper brushing technique is established.
– In the event of gum or oral mucosa irritation, discontinue use and seek advice from a healthcare professional.
– For users on homeopathic treatments, this menthol-free toothpaste offers a compatible alternative.
– Reseal the tube carefully after each use to preserve product freshness.
– Keep out of reach of young children.
– Store in a dry place at room temperature (< 25 °C), away from direct light.
Quantity
100 g (tube)
Manufacturer details
FRANCOIS NATURE
16 RUE MORAND
25000 BESANCON
FRANCE
